News


GOOD THINGS COME IN THREES! C3 RECEIVES 3RD UTILITY PATENT FOR USE OF SYMBOLS

London, ON – April 14, 2020 – Increased competition in the marketplace means a greater need for garnering the attention of prospective customers by standing out and differentiating oneself. Developed by the creative minds at Campus Promotions Inc., a newly innovative approach to the beverage coolers will change your perception of what a beverage cooler should be.

The Crafty Can Cooler (better known as the C3) is pleased to announce that it has been granted a utility patent for the use of symbols, on its “roll-down-the-rim function”. The granting of US utility patent #10,611,551 means that the C3 has expanded the opportunity to market a single SKU cooler that is both a tall can/small can cooler.

Click here to see the C3 in action. 

Mnemonics symbols like national flags, pride flag and emojis crystalize immediate connections for people to identify with campaigns or significant events. The C3 is pleased to be able to offer greater opportunity to build on the concept of a single, multi-purpose SKU for tall can/small can coolers and other marketing applications globally.

Just in time for the Olympics, the C3 is completely customizable for the end user, meaning the channels of licensed products, promo, traditional and on-line retail will be the most interested. President Peter Luchak stresses that “the ability to use symbols in marketing transcends language and other impediments to working in a global village, which ultimately increases scale and reduces costs. We are thrilled with this most significant opportunity for the C3 product line!”

About Campus Promotions Inc. 

Campus Promotions Inc. is a family run, multi-generational new development company that moonlights as a promotional products distributor on the side, headquartered in London, Ontario. With over 30 years of experience in the industry, they create brand awareness, increases product sales and rethink conventional spending. Their focus is marketing to the young at heart, and their specialty is promotional products in the beer and university market. https://www.campuspromo.ca/


About Crafty Can Cooler

The C3 is a premium, patented beverage insulator made of high-quality neoprene which contains a secret message or pattern that is shown off when you “roll-down-the-rim”. It’s a creative cooler the works on both 12 oz and 16 oz cans that keeps hands dry and drinks cold, while also giving you something to say. It’s a familiar design... rolling out an innovative twist! https://www.craftycancooler.com/

CRAFTY CAN COOLER (C3) RECEIVES SECOND UTILITY PATENT FOR USE AS A BAG TAG

London, ON – November 19, 2019 – Increased competition in the marketplace means a greater need for garnering the attention of prospective customers by standing out and differentiating oneself. Developed by the creative minds at Campus Promotions Inc., a newly innovative approach to the beverage cooler will change your perception of what a beverage cooler should be.

The Crafty Can Cooler (C3) is pleased to announce that it has been granted a second utility patent converting its already innovative use (a convertible tall can/small can cooler with a “roll-down-the-rim” secret message feature) to the additional use of a hanging bag tag. The granting of US utility patent #10,472,159 means that the C3 can easily expand to the new markets of golf, tailgating, travel or wherever a tag, badge or bag tag might be used.

Click here to see the C3 in action. 

The “Cooler Tag™” is an imprinted bag tag for golfers which, when easily unclipped, becomes a functioning can cooler for either a 12 ounce or 16 ounce can. When the beverage is done, it is returned to its’ use as a bag tag. Three is indeed the C3 charm. The product line offers a “roll-down-the-rim” secret message, a combined tall can/small can application as well as this new bag-tag function. Crafty Can Cooler continues to build on their concept of a high quality, proprietary, single SKU, multi-purpose beverage insulation for global application

“Golf is a market that will continue to thrive, and the timeliness of this product adds to a better golfing experience,” says Campus Promotion’s President, Peter Luchak. The C3 is completely customizable for golf courses, tournaments, merchandising opportunities, and fundraising/volunteer appreciation. Luchak stresses, “this product is a natural for direct mail or on-line sales and is in keeping with the spirit of making golf a fun game, for all ages”.

About Campus Promotions Inc. 

Campus Promotions Inc. is a family run, multi-generational new product development company that moonlights as a promotional products distributor on the side, headquartered in London, Ontario. With over 30 years of experience in the industry, they create brand awareness, increases product sales and rethink conventional spending. Their focus is marketing to the young at heart, and their specialty is promotional products in the beer and university market. https://www.campuspromo.ca/


About Crafty Can Cooler

The C3 is a premium, utility patented beverage insulator made of high-quality neoprene which contains a secret message that is shown off when you “roll-down-the-rim”. It’s a creative cooler that works on both 12oz. and 16 oz cans and can double as a functioning bag tag or badge.,. It’s a familiar design... rolling out an innovative twist! https://www.craftycancooler.com/   

CRAFTY CAN COOLER FEATURED IN PROMOTIONAL PRODUCTS BUSINESS MAGAZINE

London, ON April 12th, 2019 – Campus Promotions is excited to announce that our brand new patented product, the Crafty Can Cooler, has been featured in Promotional Products Business Magazine (PPB) under the article What's Trending In the Ever-Evolving Education Market.

Check out our feature below, or read the full article here.

 


What’s Trending In The Ever-Evolving Education Market

Peter Luchak of Campus Promotions, Inc. put a new spin on a classic product that’s ideal for college and university promotions. The patented Crafty Can Cooler (C3) is a high-quality neoprene beverage insulator that folds down, making it easy to hand out and even easier to stash in a pocket or purse. “We call it the C3, because you can see three logos,” explains Luchak. “One on the main body, one when you roll down the rim and one when you reverse it.”

We asked Luchak, who started Campus Promotions in 1982, for some insight on how the college market has evolved in the past 30-plus years. He says these are some of the market’s seismic shifts:

 

A global focus

“Back in the day, colleges and universities were either local or national institutions. Today they are global and international in scope. Distributors need to keep this in mind. Universities are now trying to brand themselves globally, recruit the finest faculty and appeal to the most ideal students worldwide. Marketing initiatives and products must extend and be relevant to this global reach.”

Big business

“When I started college in the late 1970s, no one wore logos and if they did, it did not cost extra to wear them. Now, most collegiate logos are licensed and have become a $4.65 billion wholesale business. Licensing has built new revenue streams for schools, and it is a big long-term business because a student’s connection begins their first day of school and lasts a lifetime. For many, the connection to college is their connection to the best years of their lives.”

Digitally integrated

“We used to rely on word of mouth, the local paper, bulletin boards and campus news to stay current. Social media changed this, as platforms such as Facebook, Twitter and Instagram made the sharing of information instantaneous. It allows us to connect entire communities (alumni, administration, students and boosters) for both the good and sometimes, the not so good. Social media is a tool that can be used to build relationships and a platform for people to share their message.”

A greater need for engagement

“As a place of higher learning, campuses have been on the cutting edge of dialogue and discussion for many of the issues and challenges facing modern civilization, both on the individual level and society in general. They cover a range of topics—from mental health to gender inequality to cultural diversity—which are proportional to the vast variety of products available in the promotional product industry. Distributors can take advantage of the many opportunities to raise awareness for these issues through the many different products available to them."

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Audrey Sellers is a Dallas, Texas-area writer and former associate editor of PPB.

NEW UTILITY PATENT DISRUPTS THE WAY WE SEE AND USE THE BEVERAGE COOLER

London, ON – January 31st, 2019 – Increased competition in the marketplace means a greater need for garnering the attention of prospective customers by standing out and differentiating oneself. Developed by the creative minds at Campus Promotions Inc., a newly innovative approach to the beverage cooler is taking the industry by storm.

The Crafty Can Cooler (better known as the C3) is the latest innovation in beverage insulation, as its “roll-down-the-rim” function allows either an interactive drinking experience for the user, or a targeted brand message for the company. It puts the fun in functional with the 3 different ways it can be used: regularly, rolled down, or inside out. The granting of US utility patent #10183799 means that the C3 is officially ready for launch, with countries all over the world soon to follow!

Click here to see the C3 in action.

“Our original idea was to market a single product to a global market and make the world a better place to drink,” says Peter Luchak, President of Campus Promotions. “It brings a ton of excitement, anxiety, risk and reward, all wrapped into one. The C3 is a significant yet simple innovation for a product that has already been on the market for 30 years.”


The C3 is completely customizable for the end user, meaning the channels of licensed products, promo, traditional and on-line retail will be the most interested. Luchak stresses that “this is a new twist to a popular selling insulator that customers are already familiar with.”

About Campus Promotions Inc. 

Campus Promotions Inc. is a family run, multi-generational new product development company that moonlights as a promotional products distributor on the side, headquartered in London, Ontario. With over 30 years experience in the industry, they create brand awareness, increases product sales and rethink conventional spending. Their focus is marketing to the young at heart, and their specialty is promotional products in the beer and university market. https://www.campuspromo.ca/


About Crafty Can Cooler

The C3 is a premium, patented beverage insulator made of high-quality neoprene which contains a secret message or pattern that is shown off when you “roll-down-the-rim”. It’s a creative cooler, that keeps hands dry and drinks cold, while also giving you something to say. It’s a familiar design... with a twist! https://www.craftycancooler.com/

 

CAMPUS PROMOTIONS MAKES PROMO VIDEO FOR NEW PRODUCT