The whole Think Drink Inc. crew recently took a trip to Las Vegas, Nevada to attend one of the biggest shows in our industry--the Promotional Products Association International Expo 2017. The show, running from January 8 - 12th, began the week with informative and educational seminars on a variety of different topics ranging from integrating digital marketing strategies and understanding and working with the millennial generation to the specifics and ramifications regarding Proposition 65, a new legislation out of California also known as the Safe Drinking Water and Toxic Enforcement Act. Not only was there a lot to learn, but a lot to see!
The Mandalay Bay Convention Centre housed thousands of companies, distributors and suppliers alike, over the course of the week with over 3000 booths and 1200 exhibiting companies. Products were showcased from all over Canada and the United States as companies large and small displayed their latest ideas and projects to those in the industry. Additionally, the New Product Pavilion showcased cool, new products that we will see coming to market this year; products included different decoration techniques, advancements in technological application as well as eco-friendly alternatives in manufacturing. Undoubtedly, the new year is starting off with a big, innovative bang!
Ultimately, the whole experience was not only educational, interesting and informative, but it was also a lot of fun! Las Vegas was, as usual, the perfect setting for getting people excited and enthusiastic about what is coming next. Stay tuned, because what-happened-in-Vegas is not staying in Vegas for long.
